When I was brought on as the Senior Graphic Designer for NeuroQ at LifeSeasons, they were In the beginning stages of branding, advertising, and overall creative voice. Over the last two-plus years I've worked to bring a new life to the brand to enhance sales and customer journey. Below are some examples.
Scope:
Enhance customer journey, drive sales, and create successful marketing campaigns
Skills Used:
Branding • Layout • UX Design • Digital Design • Print and Packaging Design • Video Editing
Tools Used:
Photoshop • Illustrator • Figma • Sketch • Premiere Pro • Dimensions
Brand Guide
I created a brand guide for NeuroQ to hone in on our brand voice. This was used internally and also externally to ensure our guidelines were always being upheld.
Custom Packaging
As part of the customer experience, we wanted to create an elevated experience for the customer. There was a series of testing done to see which design performed the best and resulted in the best retention.
Literature Inserts
With an older demographic, printed literature is an important part of the customer experience to not only educate on the product, but give added value. Printed nurturing pieces increased overall customer satisfaction and retention over a one-year period.
Amazon
With Amazon holding such a strong online shopping presence and a preferred method for many people it was important to have the imagery match the brand. I created new carousel images and A+ content for all products.
Organic Social
Instagram and Facebook posts reiterated our brand message, reviews, products, and educational excerpts from our clinically studied supplements.
Landing Pages
Serving as a place for our digital ads to funnel to, landing pages were used in our digital marketing campaigns. Here are two examples of landing page designs created to be educational and ultimately convert to sales.
Video Editing
Providing educational content to our consumers was a top priority. I created videos related to our blog content to be posted on our website as well as YouTube. These included a variety of topics from ingredients, conditions and overall product knowledge.
